Brand Book
Mitigate operational risk by increasing hazard awareness at your facility.
From Light to Leadership
Laserglow's journey began with light, but its real story is one of reinvention, resilience, and resolve, a deliberate climb from a laser technology company to a trusted force in industrial hazard management. Each milestone reflects a decision, not just a date.
Founded
Laserglow is founded with a focus on handheld laser-based products, laying the foundation for future innovation in precision photonics.
Scientific pivot
New regulations from Health Canada and the FDA reshape the consumer-laser market. Laserglow pivots to a scientific niche, gaining traction in optogenetics and research applications.
A new category
As growth slows in the scientific sector, Laserglow restructures to build an industrial safety offering. The first VirtuaLine™ systems are introduced, the beginning of projected hazard awareness.
Doubling down
The global pandemic accelerates the urgency of workplace safety. Laserglow focuses product, sales, and support around solutions that enhance operational visibility and reduce risk.
From provider to authority
A mindset shift transforms the business, from passive market participation to proactive leadership, positioning Laserglow as the emerging authority in hazard management.
Smarter Safety Starts Here
Safety isn't static. It moves, shifts, and evolves, just like the environments we work in. And the solutions protecting those environments must evolve too.
At Laserglow, we believe safety should be smarter. Not buzzwords and overpromises. Smarter means precise, measurable, and built to stand up to real industrial life. We exist for the leaders who know that floor tape and warning signs aren't enough anymore: compliance is only the beginning.
We don't just sell signs, lights, or sensors. We build integrated systems for hazard management: systems that help teams see risk before it becomes a report, and give leaders the tools to prove safety works. Our products are field-tested, our technology is owned, and our partnerships are built to last.
From the floor to the board meeting, Laserglow helps leaders move from reactive to proactive, from awareness to action, and from static safety to Smart Hazard Management.
Because when safety gets smarter, everyone moves forward.
The Mark
The logo pairs a red sunburst icon (#ed1c24) with the Laserglow
wordmark. "Laserglow" is one word, always shown in a single color, never split or
two-toned. All artwork lives in images and videos/Logo/ as
SVGs (Main Logo + variations, each horizontal & vertical) plus two avatar PNGs. Always use these files,
never recreate the mark.
Main Logo · Horizontal · on dark
White-background variant · on light
Approved Versions
Clear Space & Minimum Size
Keep a margin of at least the icon's half-height clear of other elements on all sides.
Below these sizes, switch to the vertical lockup or the icon avatar to preserve legibility.
Avatars / Brand Pictures
For social profiles and any square brand-mark slot. Pick the variant that contrasts with the surface it sits on.
Improper Use
Never split "Laserglow" into two colors. It is one word, always a single solid color.
Don't distort, stretch, or squash the logo or icon.
Don't tilt or rotate. Keep it horizontal, or use the approved vertical version.
Don't recolor outside the brand palette or add gradients/effects to the mark.
Don't set the wordmark in all-caps or substitute a different typeface.
Don't recreate the mark. Always use the SVG files in the Logo folder.
Palette & Hierarchy
Click any swatch or chip to copy its HEX to your clipboard.
#ed1c24. The web/UI surfaces in this book use a slightly brighter
#ff3a42 for on-screen vibrance. Confirm whether you want a single
unified red across both.
Wix Madefor + Space Mono
Speaks First.
Laserglow's hazard control architecture makes operational conditions visible, reinforces awareness where vehicles and people meet, and turns activity into insight, increasing hazard awareness across the facility.
Space Mono is our secondary typeface. It carries eyebrow labels, monospaced data, badges, and technical captions: anywhere a precise, engineered tone is wanted alongside Wix Madefor. Use it sparingly and uppercase for labels, with generous letter-spacing.
| Display / Hero | 72–96px · 800wt · Display | Hazard Awareness |
| H1 | 48px · 800wt · Display | VirtuaLine |
| H2 | 36px · 700wt · Display | How It Works |
| H3 | 24px · 700wt · Display | Architecture Stack |
| Body Large | 18px · 400wt · Text | Projected boundaries that workers can see and respect. |
| Body | 15px · 400wt · Text | Surface-independent visual control, maintenance-free. |
| Label / Mono | 11px · 600wt · Mono · 0.14em | Risk Unit · Layer · Coverage |
Line Language
A consistent line-icon system: 1.75px strokes, rounded caps, red on dark, echoing beams, lines, and detection.
Feature & Benefit Icons
Our product and benefit icons, evolved from solid red
silhouettes into the line system: one weight (1.75px), rounded caps and joins, drawn on a 28px grid. They use
currentColor, so a single colour change restyles the whole set (red
on dark, or reversed).
Logo, Color Blocks & Photography
Our graphic language is bold and structured: solid color blocks, clearly demarked areas, and the logo given room to breathe. Photography is industrial, in-motion, and serious.
Photography Direction
- Real industrial environments: warehouses, plants, docks
- Motion and activity: forklifts, crews, live operations
- Serious, purposeful tone; people focused on the work
- Show the system in context: projected lines, lights, zones
- High contrast; let brand red punctuate the frame
- Generic stock smiles or staged "thumbs-up" safety clichés
- Sterile studio shots disconnected from operations
- Cluttered scenes that bury the hazard control story
- Heavy filters that distort the true brand red
images and videos/. This section is a direction placeholder: drop real
photography in as it's approved.Digital Components
Reusable UI building blocks for web and product surfaces: the digital expression of the brand. The full, living catalog of harvested components lives in the Component Library.
Open Component Library ↗Applications
A few reference compositions showing the identity at work. This section is intentionally light, to be expanded with real campaign and environment mockups.